CI2000 — Computer Fundamentals
Ultimate Medical Academy

Week 2 Assignment Guide

Advertising the Blood Drive — Interactive Step-by-Step Walkthrough

5 Tasks 15 Steps Click to Reveal
Sunnydale Blood Drive — Story Arc
Last week you communicated the blood drive details via email. Now it is time to get the word out to the community with a professional flyer!
Week 1: Communicate Week 2: Advertise Week 3: Train Staff Week 4: Track Data Week 5: Report Results
How to Use This Guide

Click each task to expand it, then click each step to reveal detailed instructions. This guide walks you through the process without giving you the answers — you still need to create your own original flyer design. Complete each step before moving to the next one.

Your Progress
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What You Are Doing

You are creating the top section of your flyer — the first thing people see. It needs to immediately communicate who is hosting the event, what the event is, and who is partnering. Think of it like a billboard: big, bold, and unmissable.

1
Set Up Your Document

Open Microsoft Word and create a new blank document.

  • Go to Layout > Margins and select Narrow (0.5 inches) — this gives you more usable space on the page
  • Keep the orientation as Portrait (standard for flyers posted on walls)
  • Remember: your entire flyer must fit on one page, so plan your space carefully
Lesson Reference

Lesson 2.2 covers page layout options including margins, orientation, and page setup. Review it if you need a refresher.

2
Create the Clinic Name Line

Type the clinic name: Sunnydale Family Health Clinic. This should be visible but not overpower the event title.

  • Consider placing it at the very top of the page
  • Choose a font size that is noticeable but smaller than your event title (think 14-18pt)
  • Center-align it for a professional look
Tip

Think about hierarchy: the clinic name identifies the host, but the event title is what grabs attention. Size and weight should reflect that difference.

3
Make the Event Title Eye-Catching

Now add the event title: "Community Blood Drive". This is the hero of your header — it should be the largest, boldest text on the flyer.

  • Try using WordArt (Insert > WordArt) for a dramatic look, or simply use a large bold font (28-40pt)
  • Use a color that fits a blood drive theme — think about what colors are associated with blood donation
  • Add the partnership line below: "In partnership with the American Red Cross" in a smaller, supporting font size
Common Mistake

Do not make all three lines the same size. If everything is big, nothing stands out. The event title should clearly be the most prominent element.

What You Are Doing

You are presenting the essential "who, what, when, where" of the blood drive so that anyone reading the flyer knows exactly how to participate. These details need to be easy to find at a glance — do not bury them in a paragraph.

1
Gather the Four Required Details

Check the full assignment page for the exact values. You need all four:

  1. Date — the specific day of the event
  2. Time — start and end times
  3. Location — full address including suite number
  4. Registration — how people can sign up or if walk-ins are accepted

Double-check that you have copied these exactly from the assignment. Incorrect details will cost you points.

2
Format the Details for Quick Scanning

People glance at flyers for just a few seconds. Make the event details scannable:

  • Use bold labels (e.g., bold the word "Date:" followed by the value)
  • Consider using a text box or a clearly separated section so the details stand apart from the rest of the flyer
  • You could also use icons or symbols (a calendar icon for date, a clock for time) — Word's Insert > Icons feature can help
  • Keep alignment consistent — all labels left-aligned or all centered
Lesson Reference

Lesson 2.2 covers text boxes, columns, and layout tools that can help you organize event details on a flyer.

3
Check Placement and Readability

Step back and look at your flyer. Ask yourself:

  • Can someone find the date and time within 3 seconds of looking at the flyer?
  • Is the font size large enough to read from a few feet away (imagine it posted on a wall)?
  • Is the registration URL or walk-in note easy to find?
Tip

Try using Print Preview (Ctrl+P) to see how the flyer will look printed. If the details are hard to spot in the preview, they need to be more prominent.

What You Are Doing

You are inserting a professional-looking table that tells potential donors whether they are eligible to participate. Tables are a core Word skill — this task tests your ability to create, populate, and style one.

1
Insert the Table Structure

You need a table with 2 columns and 6 rows (1 header row + 5 data rows).

  • Go to Insert > Table and select a 2x6 grid
  • The first row is your header: "Requirement" and "Details"
  • Fill in the 5 requirement rows — check the assignment page for the exact content: Age, Weight, Health, ID, and Hydration
Common Mistake

Do not skip the header row. A table without column headers looks unprofessional and is harder to read. Make sure headers are bold or otherwise visually distinct.

2
Style the Table Using Table Design

A plain default table will not earn full points. You need to style it:

  • Click inside the table, then go to the Table Design tab (it appears when your cursor is in the table)
  • Browse the built-in Table Styles — pick one that complements your flyer's color scheme
  • Make sure the header row stands out (bold text, different background color)
  • Consider alternating row colors (banded rows) for readability
Lesson Reference

Lesson 2.2 walks through table creation and the Table Design tab in detail. If you cannot find the Table Design tab, make sure your cursor is clicked inside the table first.

3
Fine-Tune Borders, Spacing, and Alignment

Polish your table so it looks intentional, not like an afterthought:

  • Adjust column widths — the "Requirement" column can be narrower than the "Details" column
  • Add some cell padding (Table Properties > Options > Cell Margins) so text is not crammed against the borders
  • Center the table horizontally on the page if it does not span the full width
  • Make sure all text is properly aligned — left-align text, or center short values
Tip

If your table feels too wide or too narrow, right-click the table, choose AutoFit > AutoFit to Contents or manually drag column borders.

Why This Task Is Worth the Most Points

Visual design is worth 15 points because it tests multiple Word skills at once: inserting images, applying formatting, managing layout, and making intentional design choices. This is where your flyer goes from "a document with text" to "something people actually want to read."

1
Insert a Relevant Image

Your flyer needs at least one image or clipart related to the blood drive theme.

  • Go to Insert > Pictures > Online Pictures (or Stock Images in newer versions)
  • Search for terms like "blood donation," "heart," "healthcare," or "red cross"
  • After inserting, resize the image to fit your layout — do not let it take over the whole page
  • Set text wrapping so text flows around the image: right-click the image > Wrap Text > choose Square or Tight
Common Mistake

Leaving the image with the default "In Line with Text" wrapping pushes all your content down and creates awkward gaps. Always change the text wrapping mode.

2
Choose a Consistent Color Scheme

Your flyer should have a deliberate, consistent color palette — not random colors on every element.

  • For a blood drive, reds and whites are natural choices — they connect to the Red Cross and the donation theme
  • Pick 2-3 colors and use them throughout: headings, table header, accent elements
  • To change font color: select text, go to Home tab, click the Font Color dropdown (the "A" with a colored bar)
  • For consistency, note the exact color values you use (click More Colors > Custom tab to see hex or RGB values)
Lesson Reference

Lesson 2.3 covers design principles including color theory, contrast, and creating professional-looking documents. Review it before choosing your palette.

3
Limit Yourself to 2 Font Families

The rubric says no more than 2 font families. This is a real-world design rule:

  • One font for headings (something bold and attention-grabbing)
  • One font for body text (something clean and readable)
  • Examples: Heading in Arial Black or Impact, body in Calibri or Segoe UI
  • WordArt counts as a font — if you used WordArt for the title, that is one of your two fonts
Common Mistake

Using Comic Sans, Papyrus, or overly decorative fonts on a healthcare flyer undermines professionalism. Stick to clean, modern fonts. Also avoid using 3+ different font families — it makes the flyer look chaotic.

4
Add a Bulleted or Numbered List

The assignment requires at least one bulleted or numbered list. Think about where a list makes sense:

  • A "What to Bring" list (photo ID, water bottle, comfortable clothing, a snack for after)
  • A "Benefits of Donating" list
  • A list of eligibility quick-checks in addition to the table

To create the list:

  • Type your items, select them, then click the Bullets or Numbering button on the Home tab
  • You can customize the bullet symbol by clicking the dropdown arrow next to the bullet button
5
Manage White Space and Overall Balance

White space is the empty area around and between elements. It is not wasted space — it makes your flyer readable:

  • Do not cram every element edge-to-edge — leave breathing room between sections
  • Use paragraph spacing (Home > Line and Paragraph Spacing) instead of hitting Enter repeatedly
  • Check that your image is not overlapping text or squeezed into a corner
  • Use Print Preview (Ctrl+P) to see the overall balance — the flyer should feel organized, not cluttered
Tip

Squint at your flyer. If you can still identify distinct sections (header, details, table, call to action), your layout has good structure. If it all blurs together, you need more spacing between sections.

What You Are Doing

The call to action (CTA) is the emotional closer. After someone reads the facts, the CTA tells them why they should act and how to reach out. It is the difference between "oh that is nice" and "I am signing up."

1
Add the Motivating CTA Phrase

The assignment specifies a CTA phrase: "Every Donation Saves Up to 3 Lives!"

  • Place this near the bottom of your flyer where it serves as the final emotional push
  • Make it stand out — use a larger font size, bold, or a different color from the body text
  • Consider putting it in a text box with a colored background or a border to draw attention
Common Mistake

Do not bury the CTA in a paragraph or make it the same size as regular body text. It should visually pop. Also make sure you use the exact phrase from the assignment.

2
Include Contact Information

Add the contact details so people can reach the clinic with questions:

  • Phone number and email address (check the assignment page for the exact values)
  • Place these at the very bottom of the flyer, below the CTA
  • Use a clean, readable font size — not tiny, but not competing with the CTA
Tip

Many real-world flyers group the CTA and contact info together in a footer area with a subtle background color. This visually signals "this is where you take action."

1
Final Design Review

Before saving, do a final check. Run through this list:

  • Does the flyer fit on one page? (Check the page count in the bottom-left of Word)
  • Is the header section complete? (Clinic name, event title, Red Cross partnership)
  • Are all 4 event details present? (Date, time, location, registration)
  • Does the table have all 5 rows plus a header row?
  • Is there at least one image with proper text wrapping?
  • Are you using 2 or fewer font families?
  • Is the color scheme consistent throughout?
  • Is there at least one bulleted or numbered list?
  • Is the CTA phrase present and visually prominent?
  • Is the contact info included?
2
Save and Export

You need to submit two files:

  1. Save as Word: File > Save As > name it LastName_Week2_Flyer.docx
  2. Export as PDF: File > Save As > change the file type dropdown to PDF > Save

The PDF version lets your instructor see the layout exactly as you designed it, even if they have different fonts installed.

Tip

Open your PDF after saving it to make sure it looks right. Sometimes images shift or text wrapping behaves differently in PDF. If something looks off, adjust and re-export.

3
Submit Both Files to the LMS

Upload both files through your course LMS before the deadline:

  • File 1: LastName_Week2_Flyer.docx
  • File 2: LastName_Week2_Flyer.pdf
Common Mistakes to Avoid

• Submitting only the .docx without the PDF (or vice versa)
• Incorrect file naming (use LastName_Week2_Flyer, not "Document1")
• Flyer spilling onto a second page
• Forgetting to style the table (plain default borders)
• Using more than 2 font families